Common Sense and Sensibility

Exhibition design of young design brands emerging in Croatia done for Design Agenda during Belgrade design week 2012. in National Library of Serbia. The idea of this exhibition is to highlight quality design emerging in Croatia. The different character of each product design presented reflects the Author and their design creative origin. Arising from the exhibition name — "Common Sense and Sensibility" each exhibit is presented on a common mean of expression: paper. Paper is the first material which designer meets when approaching the materialization of his ideas. This exhibition set approach points to the design process which usually starts from an drawing or a 3D paper croky. Explore the exhibited Croatian design brands: Kvadra design Element Oblo Somewhere city Blablab Design hotel Lone Design hostel Goli&Bosi Data by Despot Grupa Boya Little Horse and Baby Beuys Manufakturist Ana Tevšić Filip Gordan Frank Exhibition identity is derived from its name "Common Sense and Sensibility" and based on a paper folded heart which connects words: sense — paper folding designed into a shape of a heart — a symbol for emotions.

Visual identity was done by Studio Cuculić Belgrade design week venue — National Library of Serbia, Belgrade.

Display cubes are covered with paper which is carefully folded over wooden construction. Cubes are treated in this way so they would provide a joint and unified base to all exhibits, highlighting the character of the object designed.

The exhibits are divided into several groups which are determined by height difference. Group to which the certain designed object belongs to reflects the hight use in everyday life situations. For example, a small lamp is exhibited at a height of 65 cm, which reflects the height that matches to the height of an average nightstand. Watch a video of the design setting done before the opening night.